Competitor analysis: The mad shoes vs. the market
Given our expertise in digital marketing, the next logical step was to start a competitor analysis and identify market trends, consumer preferences, and gaps in the market. Even though I had a clear vision for the MAD brand, I needed to see what others were doing to get a sense of how I could improve my concept.
Yes, I wanted a high-heel, side-cut stiletto, Manolo Blahnik/Rene Caovilla-inspired (but more affordable), with a pointy toe.
Yes, I wanted the color to be fuchsia pink.
Yes, I wanted the shoe to have a handmade accessory on the front.
But how many companies were truly intent on making a difference with the accessories or fabrics they used?
The rest of the article can be found here: https://themadshoes.com/blogs/mad-stories/the-mad-shoes-vs-the-market-lessons-learned-from-our-competitor-analysis
