The MAD Shoes vs. the suppliers - trust your intuition, it never disappoints

Written By Georgiana Ghiciuc

I believe that without reliable suppliers, any product-based business is at risk of failure. However, finding the right suppliers is a journey in itself. For MAD Shoes, the first supplier we sought out was the shoe designer who could understand the vision I had. Fortunately, the stars aligned and after weeks of intense research, I found a small shoe factory in Bucharest that met my quality standards. 

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Georgiana Ghiciuc
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The MAD Shoes vs. the customer - an in-depth analysis of our target audience